Former NHL executive joins Immortals as President and COO

The Immortals, who have shared enough good and bad press recently, have announced an interesting development in their organization. The Immortals are one of North America’s largest MGOs with competitive teams in Counter-Strike: Global Offensive, League of Legends and Overwatch. They’ve recently raised a rather impressive investment portfolio including “AEG, Lionsgate, the Milken Family, Steve Kaplan, CrossCut Ventures and a number of LA tech and media executives including Brian Lee, Linkin Park, and Dennis Phelps from IVP,” and have today announced the addition of Ari Segal as President and Chief Operating Officer.

Ari Segal at his previous position for the minor league hockey San Diego Gulls.ga

Segal joins the Immortals in a similar position he held at the Arizona Coyotes, and NHL team. During his time at the Coyotes, Segal led the franchise to it’s highest ever single-season ticket sales and total revenue. Prior to the Coyotes, Segal headed the San Diego Gulls, a minor league hockey team. Boasting an impressive CV, Segal now joins the booming esports industry.

According to the press release:

“Ari brings a wealth of knowledge and passion from the traditional sports industry and has a proven track record of building or repositioning brands to connect deeply with fans, particularly in their local markets,” said Noah Whinston, Immortals’ CEO. “Innovation, access, transparency, and accountability are all hallmarks of his brand-building strategy and management style, making him the ideal fit for this critical role in our organization.”

As mentioned above, the Immortals have been struck with some negative headlines lately after a fallout with a number of CS:GO players after DreamHack Montreal. However, they’ve been making some major organizational changes including this latest addition.

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Last Updated: October 5, 2017

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