Years back, in the darkest ages known as the mid-2000s, Marvel Comics licensed video games were everywhere. Sure, some of them were the worst thing on your TV since you popped in a DVD for the third X-Men movie, but hey at least they had a presence. Over the last couple of years though, said presence has dwindled. Outside of Disney Infinity and pinball, Marvel hasn’t had much of an impact on video game sales.
And we’re not talking about that last Amazing Spider-Man sequel game. We never talk about it.
What we are talking about, is Insomniac’s new Spider-Man. A PlayStation 4 exclusive, the return of the webhead to consoles is just the start of a brand new push from Marvel to go digital once again with their roster of capes. “When I joined Marvel two years ago, I came in with a mandate to usher in a new era for Marvel Games,” Marvel’s vice president of games Jay Ong said to Polygon.
We have a treasure trove of the best superhero characters on earth. What can we do with this to create truly epic games? Is [Spider-Man] a signal of things to come? Oh, yes. Absolutely. And we can’t wait to tell the world about it.
Marvel’s plans include not only multiple games in various stages of development, but partnering up with studios to make…gasp…good games, instead of quick cash-ins that became the norm around the same time that they kicked off their cinematic universe of shared universe films. Which means being very choosy with who they collaborate with. “One of the things we really focus on in terms of our new strategy is that we all believe that great games drive the brand and great games are what our fans really deserve,” Ong explained.