[Drew Carey voice] Welcome to the Monday Box Office Report, where the numbers are made up and the reviews don’t matter! Okay, so maybe we don’t make up the numbers, but that last part certainly holds true for this past weekend’s box office. Despite getting a harsh to middling reception from most critics (myself included), X-Men: Apocalypse still went on to rule the world as the #1 movie in both the international and domestic markets.
The superhero sequel debuted in the US of A on Friday and when on to score an as-predicted $65 million opening Memorial Day weekend (adjusted to about $80 million if you were to add in the public holiday for a four day figure). With its international figures now sitting on $185 million, that brings the movie to $265 million globally in just two weeks. With a $175 million budget before marketing – which can sometimes double a movie’s price tag – Fox will definitely be hoping for another week or two at the top though.
Especially since Apocalypse is quite a bit off the pace of 2014’s X-Men: Days of Future Past, which picked up $30 million in its opening domestic weekend.
But as soft an opening as the X-Men had, they definitely had a much landing than Alice Through the Looking Glass which face-planted its way down the rabbit hole. Disney’s sequel to the 2012 Tim Burton reimagining of Lewis Carrol’s classic could only muster up a disappointing $28.1 million which is way below expectations (and almost certainly hamstrung Disney’s hopes for another billion dollar franchise).