When you think back about some of the mascots Sony has used to push PlayStation as a brand, no single one is more recognisable, loved and appreciated more than good old Crash Bandicoot. The energetic orange creature in blue jeans is a cherished memory of those who grew up with the PS1, even if his track record of stellar games was tarnished a little after being sold off to Activision. Sony hasn’t dealt with Crash in over a decade, but they’re now frequently teasing his return.
And they’ve done it agai – just a few short months after PlayStation Experience, where Shawn Layden kicked off the show wearing a Crash Bandicoot shirt. Not so subtle.
This time it’s PlayStation Middle-East getting in on the fun, with the social media account posting n the nose reference to Crash over the weekend. The Twitter post feature an image of the treasured character with the words “Most Wanted: Where Are You Crash?”. That doesn’t make a whole lot of sense on its own, but it’s another tease for a franchise that has consistently been popping up on Sony’s radar for the past year or so.
???? ??? ?????… ??? ??? ?? ????? pic.twitter.com/aj85Ap018v
— PlayStation Mid East (@PlayStation_ME) February 6, 2016
As Final Fantasy VII fans will recall this is extremely similar to the way Sony slowly built up interest around a Final Fantasy VII remake, which was eventually announced by Square Enix at Sony’s E3 conference last year. The year earlier at PlayStation Experience Layden walked out with a Final Fantasy VII shirt – if that’s any indication of how Sony is doing things now.