Sony's bad streak continues as Ghostbusters could lose the studio $50 million or more

If you read my US box office report from yesterday, then you would know that the Paul Feig directed all-female Ghostbusters remake has dropped out of the top 10 charts after just 5 weeks. It’s currently sitting on a domestic gross of $121.68 million and total worldwide tally of $193.88 million. That is simply not enough when viewed against its $144 million price tag; a figure that you will need to at least double when you factor in advertising costs which Sony Pictures had to fork out as well. It would appear that busting was not making the studio feel good after all.

While not exactly must-see fare like previous team-ups between Feig and leading lady Melissa McCarthy, many reviewers, myself included, found the movie to be a lot more enjoyable than the dumpster fire disaster some of the trailers were showing it to be (it has a 73% Fresh rating on RottenTomatoes with an average score of 6.5). Of course, decent reviews don’t matter when half the internet is fully intent on hating you no matter what because you apparently ruined their childhoods, peed in their corn flakes, kicked their puppies and are actually retroactively responsible for the 2008 US housing collapse, all with the power of your lady parts.

But whatever the reason for audiences not turning up for the remake, the fact remains that they just didn’t. And that is incredibly bad news for Sony, who was banking on this film being the big success they needed after still reeling from the investor fallout of the 2014 Sony hack, which saw all the studio’s dirty laundry aired for the public. On top of that, Sony had an atrocious 2015, filled with US box office bomb after box office bomb like The Interview, Concussion, The Walk, Aloha, Chappie, Ricki and The Flash, Pixels and more. In a year where Universal made $1.3 billion and Disney $1 billion in the US, Sony’s entire domestic box office receipts for 2015 totaled just $285 million. That’s $30 million less than the last Minions film made on its own.

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